About Us

David Maestas: From Green Beret to Guerrilla Marketing Expert

David Maestas' journey is one of remarkable transformation and achievement. A retired US Army Special Forces "Green Beret" and Airborne Ranger, Maestas devoted almost four of his 20 years of military service to deployments around the globe, including challenging tours in Iraq and Afghanistan. Ten years ago, he embarked on a new chapter as he retired from the Special Forces and transitioned into the world of entrepreneurship. This shift was sparked by his realization that traditional advertising and marketing were prohibitively expensive.

Determined to overcome this obstacle, Maestas embarked on an extensive educational journey, dedicating years to mastering the latest marketing strategies and cutting-edge technologies. His goal was clear: to make marketing not only affordable but also professional and knowledge-driven. His dedication led to a profound transformation, shifting his expertise from guerrilla warfare to the realm of guerrilla marketing.

At the forefront of his transformation is his brainchild: Discover Maestro. Through this digital marketing agency, Maestas uses his accumulated knowledge to revolutionize how businesses engage with their audience. Leveraging an array of digital tools such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing, he helps brands reach their target demographic and drive engagement, leads, and sales. This innovative approach has allowed businesses to stay ahead in an ever-evolving digital landscape.

Maestas' entrepreneurial journey has been marked by numerous accomplishments. He established an impressive online presence, attracting millions of visitors to his websites. His exclusive Facebook groups boast over 300,000 members, reflecting his mastery of building engaged communities. Maestas has also demonstrated an impressive grasp of marketing automation, partnering with industry giants like Constant Contact and Yelp, gaining invaluable insights to refine his strategies further.

Beyond the realm of business, Maestas' influence extends into the community. His role as Vice President of the Tacoma Events Commission led to the creation of events like the famed "Tacoma Freedom Fair," attracting over 125,000 attendees each year. Despite the challenges posed by the COVID-19 pandemic, his expertise in event production and marketing remains invaluable. He continues to produce many events and advises many event producers across the nation giving them invaluable marketing solutions.

Maestas' innovative spirit also shines through his dedication to community and economic development. His focus on hyper-local, visitor bureau-style directories highlights his commitment to empowering local regions, cities, and organizations. Through technology-driven marvels, he's provided essential tools for building and educating audiences, contributing to the growth of communities. His websites are technology marvels.

In a world where technology shapes success, Maestas has positioned himself as a trailblazer. His relentless pursuit of knowledge and innovative thinking has allowed him to stay miles ahead in the marketing landscape. His visionary approach is evident in every aspect of his work, from building massive online communities to transforming event production and fostering economic growth.

David Maestas' story is a testament to the power of adaptation, innovation, and relentless pursuit of excellence. His transition from military service to becoming a guerrilla marketing expert showcases his ability to overcome challenges and thrive in diverse environments. With Discover Maestro as his platform, Maestas continues to redefine the boundaries of marketing while contributing significantly to his community and beyond.

Unleashing the Power of Digital Marketing: The Dwayne Updike Story and DiscoverLuke.com

In the ever-evolving landscape of digital marketing, some individuals stand out as true pioneers, shaping the industry with their expertise and innovation. Among these luminaries is Dwayne Updike, a name synonymous with excellence in account management and sales within the digital realm. Having taken the journey from being a top producer at Yelp to becoming a driving force behind the game-changing platform DiscoverLuke.com, Dwayne's story is nothing short of inspiring.

From Yelp's Best to Innovator Extraordinaire

Dwayne Updike's journey through the digital marketing terrain began at Yelp, where he quickly emerged as a standout account executive, showcasing his knack for generating outstanding results. As one of Yelp's former top producers, Dwayne's grasp of the intricate dynamics of digital marketing and sales set him apart. His ability to connect with clients and leverage the digital space for unparalleled business growth propelled him to the forefront of the industry.

Mastering the Art of Digital Marketing

Dwayne's expertise extended beyond the conventional methods of marketing and sales. He delved deep into the nuances of the digital realm, understanding the intricate dance between technology and consumer behavior. His keen insights into online consumer trends and engagement dynamics played a pivotal role in shaping his path forward.

A Meeting of Minds: Dwayne Updike and Dave Maestas

It was during his remarkable journey that Dwayne crossed paths with Dave Maestas, the visionary CEO of Discover Maestro. The meeting was serendipitous, setting the stage for a collaboration that would redefine the way businesses leverage digital platforms. Recognizing the potential of the groundbreaking technology powering Dave's discover websites, Dwayne's entrepreneurial spirit ignited.

The Birth of Updike Consulting and DiscoverLuke.com

Fueled by an unquenchable desire for innovation and growth, Dwayne Updike embarked on a new chapter. Departing from Yelp, he founded Updike Consulting, a testament to his commitment to reshaping the digital marketing landscape. Partnering with Dave Maestas, Dwayne's focus shifted to the vibrant Phoenix area, where they laid the foundation for DiscoverLuke.com.

DiscoverLuke.com: A Hyper-Local Revolution

DiscoverLuke.com isn't just a website—it's a hyper-local revolution, an embodiment of Dwayne Updike and Dave Maestas' shared vision. This dynamic directory website serves as a hub for news, articles, events, and more, delivering a personalized digital experience that resonates with the Phoenix community. With Dwayne's unparalleled expertise in digital marketing and Dave's visionary technology, DiscoverLuke.com is positioned to become the go-to platform for those seeking all things local.

Empowering Businesses, Transforming Communities

At the heart of Dwayne's and Dave's venture lies a commitment to empowering businesses and transforming communities. DiscoverLuke.com isn't just about listings; it's about fostering connections, sparking engagement, and driving growth within the Phoenix area. By seamlessly integrating technology and community-centric content, Dwayne Updike and Dave Maestas are creating a powerful tool that has the potential to reshape how local businesses thrive in the digital age.

Pioneering the Future of Digital Marketing

Dwayne Updike's remarkable journey from being a standout at Yelp to becoming a trailblazer in digital marketing and sales exemplifies the power of innovation, determination, and collaboration. His partnership with Dave Maestas and the creation of DiscoverLuke.com stand as a testament to the incredible potential that lies at the intersection of technology and human connection. As Dwayne continues to enhance his skills and drive forward his vision, DiscoverLuke.com is set to redefine not only digital marketing but also the way communities engage and thrive in the modern world.