Marketing is an essential part of any business. It’s the process of promoting your product or service to potential customers and convincing them to choose your brand over others. But just like a combination lock, marketing can be tricky, and if you don’t have all the numbers, it’s challenging to get the results you need.
Imagine if I gave you a bicycle combination lock. You would have a difficult time figuring out the combination to open the lock. You would flounder for countless days, weeks and months… years, to figure it out. Now imagine that I gave you the combination to that lock. How quickly would you be able to open that lock?
Think about it this way: each digit in a combination lock represents a crucial aspect of marketing. These include things such as knowing your target audience, creating an effective message, and choosing the right channels to promote your product. If you don’t have all of these elements, your marketing efforts will likely fall short. Furthermore, add in the cutting edge technologies that are emerging. Are you holding daily or even weekly meetings with those who have these technologies so that you can learn what is available or coming up in the future?
Another example, let’s say you know your target audience well, and you’ve created a message that resonates with them. However, if you don’t choose the right channels to promote your product, your message won’t reach your potential customers. Alternatively, if you’re promoting your product on the wrong channels, your message may be lost in a sea of other messages, and you won’t see the desired results.
Similarly, if you’re using the right channels and have a great message, but you’re not targeting the right audience, your marketing efforts will still be ineffective. It’s essential to understand your audience’s needs and interests so you can tailor your message and promotions to them.
How many times have you seen a friend in business announce a new video promoting their business and no one sees it but their friends. People spend thousands of dollars to make a video but then fail to ensure that a targeted, mass audience can see it. There isn’t a single corporation that makes a cool video then hopes it magically is seen by hundreds of thousands, if not millions of people to see it, repeatedly.
Consider the phrase, “What’s in your wallet?” What do you think of? Capital One? The actors Jennifer Garner or Samuel L. Jackson? Capital One started that catch line phrase in the year 2000. Twenty three years ago! They have spent millions of dollars to promote it, repeatedly.
In addition to these key elements, there are other important components of marketing, such as setting realistic goals, embracing salesmanship, measuring your results, and adjusting your strategy as needed. Without all of these elements, it’s challenging to get the results you need.
One of the biggest mistakes business owners make is not investing enough time and resources into their marketing efforts. They may have a great product, but if no one knows about it, their business will suffer. By treating marketing like a combination lock, business owners can better understand the importance of investing in all of the critical components of marketing to see success.
It’s also important to note that marketing is not a one-time event. Just like a combination lock, you may need to try different combinations before you get it right. This means that you need to be patient, persistent, and willing to adjust your strategy as needed to see the results you want. At this point you should be asking yourself, “Do I really have the time to figure all of this out?” I am telling you that you do not. If you did have the time, I would highly suggest that you start a marketing agency because most business owners need you.
In conclusion, marketing is like a combination lock for business owners. You need all of the crucial elements, such as understanding your target audience, creating an effective message, and choosing the right channels to promote your product, to see success. By treating marketing as a combination lock, you can better understand the importance of investing in all of the critical components to see the results you need. Remember, it’s not a one-time event, and it may take some trial and error before you get it right. But with persistence, patience, the right strategy using professional help, you can unlock the door to success.
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